# Configure Your Environment Variables

Environment variables are the lifeblood of **Startup Starter Kits (SSK)**, giving you the power to customize and control your application’s behavior without touching a single line of code. From essential details like your company’s name to toggling dynamic features, let’s get your environment in perfect shape!

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### **The Basics – Make It Personal**

Your key environment variables handle branding, URLs, and more. Here’s a quick example:

```bash
# Core Info (Make It Yours!)
NEXT_PUBLIC_COMPANY_NAME="Your Company Name"
NEXT_PUBLIC_EMAIL="contact@yourcompany.com"
NEXT_PUBLIC_COMPANY_WEBSITE="https://yourcompany.com"
NEXT_PUBLIC_FULL_URL="https://yourproduct.com"
```

🌟 **Tip**: Update these with your company’s details to make sure every user touchpoint feels on-brand.

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### **Feature Flags – Control Features with Ease**

All feature flags in **SSK** are prefixed with `FF_` and let you control features on the fly. Want to run a new integration or disable a feature for testing? Just flip a flag!

#### **Example Feature Flags**

```bash
# Feature Toggles (Simple, Powerful)
FF_REWARDFUL=true
FF_LEMON=false
FF_STRIPE=true
```

These flags allow you to enable or disable features instantly, giving you the flexibility to experiment, test, and roll out new functionality without redeploying.

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### **Setting Up in Vercel**

When you’re ready to deploy, make sure to add these environment variables in **Vercel**. Navigate to your project’s **Settings** tab, find **Environment Variables**, and add your keys and values. This ensures your application runs smoothly across all environments.

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With your environment variables and feature flags configured, you’re ready to adapt, scale, and deliver an exceptional user experience! 🚀